A positive point result means the second rate is higher; a negative result means it is lower. Zero means the rates match. Percentage points are usually clearest for election shares, interest rates, unemployment rates, survey responses, and other figures already expressed as percentages.
The relative output shows the size of the movement compared with the first rate. It can look large when the baseline is small. Moving from 1% to 2% is only one percentage point, yet it is a 100% relative increase. Provide both when either could be misunderstood.
Point changes are especially helpful when a quantity is already a share of a whole. If approval moves from 48% to 52%, saying it rose four percentage points is immediate and unambiguous. The relative increase is about 8.33%, which answers a different question. For interest rates, be aware that financial reports may also use basis points: one percentage point equals 100 basis points, so a move from 4.25% to 4.75% is 0.50 percentage point or 50 basis points. Do not use percentage points for ordinary amounts such as dollars or kilometres. First turn those amounts into rates only if there is a meaningful whole or baseline. When comparing survey rates, check sample, question wording, and uncertainty before treating a point movement as a real change. Include the direction of movement whenever you quote a signed result.